Essay about Nelson Mandelas Effect on South Africa

Have you ever wondered what it would be like to be on the U.S Terror Watch List for more than 20 years and then be elected as your country’s president a year after you are removed from this list? This is what Nelson Mandela went through for many years of his life. Although many people have changed the face of government throughout the world, Nelson Mandela had had a huge impact on South Africa’s government system because of his childhood, prison life, and his presidency. Mandela had a very normal childhood compared to the rest of the kids in his country. Rolihlahla Mandela was born on July 18, 1918 to mother Nonquaphi Nosekeni and father Nkosi Mphakanyishwa Gadla Mandela. His father died when he was only 12 years old but that did not†¦show more content†¦Mandela helped lead the ANC’s campaign for the Defiance of Unjust Laws and opened the first black law firm in South Africa, Also in the same year, he started studying at the University of London aft er his imprisonment where he did not complete his degree. All in all, Mandela’s childhood was pretty normal compared to the other children in his schools. Even though Mandela’s childhood was as normal as any other child’s, he would spend the next 58 years of his life going from prison to prison and facing numerous harsh punishments. The first time Nelson was imprisoned was in 1932. Between being in prison, he got his LLB through the University of South Africa in 1989. He was then charged with suppression of Communism for the participation in the Defiance Campaign in 1952. Mandela was sentenced to nine months of hard labor and was suspended for two years. He was banned for the first time at the end of the year in 1952 and was only allowed to watch in secret as the Freedom Charter was adopted. On December 5, 1955, he was arrested on the country-wide police swoop that led to the Treason Trial in 1956. During this trial, Nelson married Winnie Madikizela and h ad two daughters; the divorced in 1996. Before the Treason Trial ended, Mandela wrote to Prime Minister Verwoerd and asked for a non-racial national convention and warned that if he did not agree that there would be a national strike against South Africa becoming a republic. He then wentShow MoreRelatedThe Legacy of Nelson Mandela1215 Words   |  5 Pagessystem of apartheid (â€Å"In Nelson Mandela’s own words†). Nelson Mandela was a moral compass symbolizing the struggle against racial oppression. Nelson Mandela emerged from prison after twenty-seven years to lead his country to justice. For twenty-seven years he sat in a cell because he believed in a country without apartheid, a country with freedom and human rights. He fought for a country where all people were equal, treated with respect and given equal opportunity. Nelson Mandela looms large in theRead MoreAfrican National Congress Youth League1167 Words   |  5 Pageswitnessing the daily dehumanization of bl ack Africans, it became Mandela’s mission to correct the injustice. Association with the ANC and ANCYL provided the platform for Mandela to pursue his Anti-Apartheid mission and to craft strategies like the Defiance Campaign and M-Plan. The methodology utilized by the ANC and ANCYL inspired the AAM and UDF as well as lay the foundation for a new constitution with democratic elections. My Analysis: Nelson Mandela was a keen influence for the end of Apartheid. HisRead MoreThe Apartheid Of Nelson Mandela875 Words   |  4 PagesNelson Mandela was born on July 18, 1918, in Transkei, South Africa. He spent over thirty years in prison for his opposition against racist policies enforced by white South Africans. Mandela was exposed to the inequality of his country at a very young age. He was only 12 years old during the passing of his father. He was young and highly knowledgeable to events present inside his nation. Nelson Mandela joined the ANC Youth League. This grouped called for violence which was widespread strikes andRead MoreHow Far Has the Importance of Nelson Mandela in the Ending of Apartheid Been Exaggerated?1748 Words   |  7 PagesHow far has the importance of Nelson Mandela in the ending of apartheid been exaggerated? It can be argued that the importance of Nelson Mandela in the ending of apartheid has been greatly exaggerated. Apartheid ended due to a combination of long term and short term events. The ANC represented the main opposition of apartheid while protests and rebellions caught the attention of the world, international sanctions put pressure on the south African government and something had to be done before theirRead MoreLeadership Styles : Nelson Mandela And Mahatma Gandhi s Peace Movement1209 Words   |  5 Pagespower of two historical leaders using different leadership styles offers a foundation and direction that can be used in future conflicts to evolve positive change. Nelson Mandela and Mahatma Gandhi exemplified to the world that when disharmony shows its ugly face, there can be other ways to fight for change. Mandela’s efforts in the South African Apartheid beginning in 1948 and ending in 1994, chose forceful recognition while Gandhi working in the Peace Movement begin ning in 1893 and ending in 1914Read MoreNelson Mandela is a Worldwide Influence973 Words   |  4 PagesNelson Mandela once said, â€Å"There is no passion to be found playing small - in settling for a life that is less than the one you are capable of living.† His life is a prime example of how passionately he believes these words. Even though he had to undergo many hardships, such as spending twenty-seven years in prison and battling tuberculosis, he never stopped striving to make a large impact on not only South Africa, but the world as well (Schoemaker). Nelson Mandela is a major worldwide influenceRead MoreThe Legacy Of Nelson Mandela893 Words   |  4 Pagesas a unified population. Nelson Mandela was a key figure of someone who wanted equal rights and would do whatever it takes to achieve that goal. The South African people initially did not have any decision on politics, where they lived, occupation, and etc. Nelson Mandela, who was a part of this South African popula tion, followed his beliefs to eventually change these laws for his people. Even Nelson did not have the full rights as a human, but that never stopped him. Nelson and his people wanted theRead MoreThe Apartheid Of South Africa1750 Words   |  7 Pages(Kent). Nelson Mandela (1918-2013) was a human rights activist as well as the first black President of South Africa. Referred to as the living embodiment of black liberation, Mandela specifically fought against the government system of South Africa known as apartheid (Lacayo, Washington, Monroe, Simpson). Apartheid is an Afrikaan word meaning apartness and was a system of racial segregation for the South African people from 1948 until F.W. de Klerk became president in 1991. Although Nelson MandelaRead MoreThe Death of Nelson Mandela and the Asian Tsunami Essay1517 Words   |  7 PagesBBC. Page 1 Local media spectacle I have chosen the media spectacle of Nelson Mandelas death as it was a huge topic for discussion both locally and globally. With regards to local vs global, Mandela was the anti-apartheid icon of the world and locally was a father to modern South Africa. The day he died brought the whole world to a stand still which signifies the power and the effect that this man had on the world. I will be discussing a few media institutes reflecting theirRead MoreThe Struggle Against the Apartheid State of South Africa Essay850 Words   |  4 Pages Mandelas childhood was very important in shaping him to be the man he was. His father losing his land in 1919 would have affected Mandelas opinion of how the country works as he grew up, and when he was 16 the main speaker at his circumcision told that Blacks were slaves in their own country. He grew up with the opinion that his country needed a better rule, because of how unfair it was to Black people. His earliest decisions to fight for Black liberation were

Intension to Use Mobile Banking in Myanmar Free Essays

string(41) " is provided for their transaction data\." Htet Khine Soe Student of Graduate School of Business, Assumption University, Thailand Rawin Vongurai, Ph.D. Lecturer of Graduate School of Business, Assumption University, Thailand   Literature Review Mobile banking is studied the most value-adding and necessary mobile commerce application (Baptista and Oliveira, 2015; Malaquias and Hwang, 2016; Chaouali, W. We will write a custom essay sample on Intension to Use Mobile Banking in Myanmar or any similar topic only for you Order Now , Souiden, N. and Ladhari, R. (2017)). Laukkanen and Kiviniemi (2010) defined mobile banking as â€Å"an interaction in which a customer is connected to a bank via a mobile device such as a cell phone, smartphone, or personal digital assistant†. Mobile banking services admit the customers to check account balances, transfer funds between account to account, and make mobile top-up bill and others payments. They have a huge potential market because of their always-on functionality and the option for customers can open their own mobile wallet accounts at anywhere of without needing to pay a visit to the bank. Perceived ease of use (PEOU) Davis (1989) described the perceived ease of use that â€Å"the degree to which a person believes that using a particular system would be free of effort†. It is the terms which a customer believes that a system is easy to learn or use. This system is similar to the complexity system used in innovation diffusion theory (IDT) (Rogers, 1995). Mobile banking technology should be simple and easy for the customer to understand in order to enhance acceptance (Chitungo and Munongo, 2013; Mortimer, G., Neale, L., Hasan, S.F.E. and Dunphy, B. (2015); Koksal, 2016). The factors affects the complexity in mobile banking system such as navigation problems, a small screen size, and transaction issues. Venkatesh (2000) found the perceived ease of use by integrating internal control (computer self-efficacy) and external control (facilitating condition) into technology acceptance model (TAM). The other studies (Davis, 1986, 1989) also pointed that perceived ease of use can impact perceived usefulness because other item being equal the easier the technology is to use the more useful it can be. The research in mobile banking system shows that perceived ease of use has significant effect on perceived usefulness. Social influence (SI) The theory of reasoned action (TRA) and its additions (Fishbein and Ajzen, 1975) require that human behavior is followed by intentions, which are designed based on an individual’s attitude towards the behavior and perceived subjective norms. Venkatesh et al. (2003) represented subjective norms as social influence, which is derived from theories such as theory of reasoned action (TRA), theory of planned behavior (TPB), decomposed theory of planned behavior DTPB, TAM2, C-TAM-TPB, the model of PC utilization (MPCU), and image in IDT. Social influence mentioned an individual’s perception of other people’s opinions if he or she should perform a particular behavior. The studies of mobile banking adoption have shown a relationship between social influence and intention to use mobile banking (Laukkanen et al., 2007; Amin et al., 2008; Riquelme and Rios, 2010; Puschel et al., 2010; Sripalawat et al., 2011; Dasgupta et al., 2011; Tan and Lau, 2016). Computer self-efficacy (CSE) The derivation of self-efficacy is social cognitive theory (SCT) (Bandura, 1986). Self-efficacy expectation is the â€Å"conviction that one can successfully execute the behavior required to produce the outcomes† (Bandura, 1977). Additional, â€Å"expectations of self-efficacy determine whether coping behavior will be initiated, how much effort will be expended, and how long it will be sustained in the face of obstacles and aversive experiences† (Bandura, 1977). Self-efficacy belief is termed computer self-efficacy, which is termed as one’s perception of his or her ability to use a computer (Compeau and Higgins, 1995). In the mobile banking, if the customer believes that he or she has the required knowledge, skill, or ability to operate mobile banking, there is a higher chance of trying to usage the service. Through this hypothesis, the study explores whether a customer has the self-confidence to use mobile banking. Previous studies have exposed empirical evidence of a causal link between perceived ease of use and self-efficacy (Luarn and Lin, 2005; Wang, Y.-S., Lin, H.-H. and Luarn, P. (2006); Sripalawat et al., 2011; Jeong and Yoon, 2013). Perceived financial cost (PFC) The cost incurred in conducting mobile banking could slow its adoption. In the mobile banking, the cost has been found to be a major barrier to adoption (Yu, 2012; Hanafizadeh, P., Behboudi, M., Koshksaray, A.A. and Tabar, M.J.S. (2014); Alalwan, A.A., Dwivedi, Y.K. and Rana, N.P. (2017)). The cost incurred consist of the initial purchase price, equipment cost, subscription charges, and transaction cost. Perceived financial cost is the extent to which a person believes that using mobile banking would be costlier than other options (Luarn and Lin, 2005). Security (S) Security is a serious concern when conducting financial transactions through electronic channels. Hence, this could be one of the main barriers to the adoption of mobile banking, as personal or financial information could be exposed and used for fraudulent activities. Kalakota and Whinston (1997) defined security as â€Å"a threat which creates circumstances, condition, or event with the potential to cause economic hardship to data or network resources in the form of destruction, disclosure, modification of data, denial of service and/or fraud, waste, and abuse†. Mobile banking contains more uncertainty and risk to the customer. In the mobile/wireless environment, security can be considered as the mobile payment-enabling application security, network security, and device security. The security mechanism of mobile banking has a positive effect on intention to use. Trust (T) Trust can be defined as the willingness to make one vulnerable to actions taken by a trusted party based on the feeling of confidence or assurance (Gefen, 2000). Masrek et al. (2012) defined trust in mobile banking as â€Å"the belief that allows individuals to willingly become vulnerable to the bank, the telecommunication provider, and the mobile technology after having the banks, and the telecommunication provider’s characteristic embedded in the technology artefact†. Trust shows a significant role in the adoption of mobile banking, helping customers overcome the fears of security/privacy risks and fraudulent activities in the mobile channels (Gu et al., 2009; Zhou, 2011; Afshan and Sharif, 2016). Trust is improved by the security mechanisms provided by mobile banking services. Customers are more likely to trust the new service if adequate security is provided for their transaction data. You read "Intension to Use Mobile Banking in Myanmar" in category "Papers" The researchers such as Komiak and Benbasat (2004) have noticed trust from the emotional point of view and defined as the extent to which an individual feels secure and confident about relying on the trustee. Ennew and Sekhon (2007) have defined the trust as â€Å"individual’s willingness to accept vulnerability on the grounds of positive expectations about the intentions or behavior of another in a situation characterized by interdependence and risk.† This definition combines both the emotional as well as cognitive dimensions of trust. Therefore, consumer trust could be described as a function of the degree of risk involved in the situation and it is basically needful only in uncertain situations. Behavioral intentions (BI) Intention is defined as a prediction of actual behavior in socio-psychological studies (Bagozzi, 1989). The studies evidenced that intention is a prediction of actual behavior. Bae (2014) point out that intentions are powered by a person’s attitude, norms and self-control. This study is founded Ajzen’s Theory of Planned Behavior. The theory is used for behavioral intentions. It emphasize that a person’s behavior is intentional is the result of attitude, subjunctive norms and self-control. Behavioral intention is also described as the extent to which users are willing to use a technology (Carlsson, Carlsson, Hyvonen, Puhakainen ; Walden, 2006). The subjective norm construct for behavioral intention is the most supreme antecedent (Ajzen, 1991). The theory of planned behavior (TPB) explains the purchase intention (Ajzen ; Madden, 1986). The theory of reasoned action (TRA) describes that performance of behavior is presented by the intention to carry out the behavior itself (Warshaw, 1980). The theoretical studies point out that intentions predicts a person’s behavior. This view align with a context of BI to use customer intention of mobile banking system for this system. Research Framework and Methodology Research Objective This study proposed to identify the factors influencing acceptance and adoption of mobile banking systems in Myanmar and develop the behavioral intention to use the mobile banking in the Myanmar banking sector. Conceptual Framework The conceptual framework of the study is adopted from the theoretical framework of Intention to use mobile banking in India (Sindhu Singh and R.K. Srivastava, 2018). The framework using in this research to find the customer intention to use the mobile banking system in Myanmar. To these study the factors consists of self-efficiency, perceived ease of use and social influence and intention to use. The other factors included security, Trust, and perceived financial cost, which are recognized to influence mobile banking acceptance(Luarn and Lin, 2005; Lee et al.,2007; Zhou, 2011; Yu, 2012; Hanafizadeh et al., 2014; Afshan and Sharif, 2016). The bank customer has many digital payment system to use than mobile banking where these six constructs play an important role. The study aimed that if the mobile banking system is easy to use, customers have the self-confidence to use and it is secure, trustworthy system, and cheaper than other digital payment system, more customers will be willing to use mobile banking system. Thus, the conceptual framework is developed to study the factors of influencing to use mobile banking in Myanmar as shown in Figure 1. Hypothesis The hypotheses of this research based on the conceptual framework to find the relationship between Self-Efficacy, perceived ease of use, Social Influence, Security, Trust, perceived financial cost that influence the customer intention to use the mobile banking in Myanmar. There are four hypotheses in this study are as follow; H1:Self-efficacy has significant influence on perceived ease of value of mobile banking system. H2: Self-Efficacy (H2a), perceived ease of use (H2b), Social Influence (H2c), Security (H2d), Trust (H2e), perceived financial cost (H2f) have significant influence on intention to use mobile banking system. H3: Security has significant influence on Trust of mobile banking system. H4: There is a significant mean difference in monthly income level on intention to use mobile banking system. Reliability Methodology This research was conducted by performing the qualitative analysis for the adoption of mobile banking systems in Myanmar through a survey method. The survey was carried on in form of online and offline questionnaire to collect all required data. The convenience and snowball sampling techniques were used as non-probability sampling for the data collection. There are three parts of in questionnaire which are screening question, Likert scale and demographic. Measurement of Conceptual Framework and Variables The target respondent of this research were people who live in Myanmar and have used mobile banking system. The literature review was conducted to ensure that the model were appropriate for developing the conceptual framework and to understand all variables incorporated in this study. A five-point Likert scale was applied to test all hypotheses by ranking from strongly disagree (1) to strongly agree (5) throughout this study to measure the hypotheses. Population and sample The research questionnaire was distributed through the online and offline based survey with 200 respondents answered to the survey. The questionnaires have been distributed using sampling techniques of the convenience and snowball methods in order to obtain the data. The people who live in Myanmar continuously 6 months and have used the mobile banking system were selected as target respondents for this study. Reliability Test The reliability test and validity of the questionnaire was established the pilot test by distributing 30 respondents. Cronbach’s Alpha Coefficient was considered to examine the reliability level of each group of items included in the questionnaire. The test result of independent variable is consistent the requirement standard with Cronbach’s Alpha Coefficient higher than 0.6 (Cronbach, 1951). The Cronbach’s Alpha Coefficient result in a range between 0.733 and 0.899 which is greater than 0.6. Therefore, the questionnaire developed for this study is fully achieved the standard required for reliability test. The result is shown in Table 1. Table 1: Consistency of the scales test (N=30) Variables Number of items Cronbach’s Alpha Perceived ease of use (PEOU) 2 0.752 Social Influence (SI) 3 0.733 Computer self-efficacy (CSE) 2 0.789 Security (S) 3 0.842 Perceived financial cost (PFC) 3 0.748 Trust (T) 4 0.836 Behavioral Intention (BI) 4 0.899 How to cite Intension to Use Mobile Banking in Myanmar, Papers

Market Segments and Decision Making

Question: Discuss about the Market Segments and Decision Making. Answer: Introduction This report is discussing the company Bega cheese major market segments such as primary and secondary segments. It also discusses the primary segment involvement in terms of decision-making in the company. It also identifies the primary and secondary market segments of the company like business customers and household customers. It briefly explains the nature of competition of Bega cheese in the market that includes Porters five forces. The various strength and weakness are also analyzed by the company. It also analyses the strength and weakness of the company as well as its competitor. This report also explains the positioning map of the company in the market. Introduction of Bega Cheese Bega Cheese is the Australian dairy company that is located in the town of Bega, New South Wales. It was founded in 1899 and headquarter is located in Bega Village. It produces products such as cheese, milk powder, butter and cream products. It was owned by the dairy suppliers and founded as the agricultural cooperative. Its major segments include core dairy ingredients like cheese, cream cheese, and the powdered milk. Bega cheese has the strong position in the Australian consumer goods market and it includes one-third share of the AU$550 million market is spread (Bega Cheese, 2016). Bega cheese is producing high quality of value-added products for the customers throughout the country Australia as well as fifty countries all over the world. Its mission statement is to Embracing the challenge, driving change, building for the future. The companys vision is to build pillars of people, customers, heritage, and community in order to become logo throughout Australian dairy industry (Bega Cheese, 2016). Bega cheese has a current trend that is strong growth as it has announced 9.9% that the profit is increased after tax. The revenue is $263.6m (A$366.8m) in 1H FY 2016 and it has EBITDA of $23.6m (A$32.9m). Its current trends also include its profitability of Bega cheese and it scores 4.00. PESTLE analysis Political: The government has imposed the corporate tax of Australia that is 30% which is not able by the company to register revenue from the trading of 250gm of cheese. If there is an imposition of the tax by the government in the context of the milk products then it lowers the production. Economic: The Company is also affected by the economical factor that is inflation rate in Australia is 1.7% that is in 2014 that decreased 2.3%. So, it is beneficial for the companies to increase the sale of the cheese. Hence, the price of the cheese remains unchanged by the company as the power of purchasing of the customers. Social: The country is also affected socially as today the people are more health conscious as the fatty food is avoided by most of the people. Therefore, the cheese of 250gm helps in reducing the fat as it contains 65% low fat that enhances the increasing sale of the cheese and helps in reaching the huge number of customers. Technology: The country is also affected technically as the advanced technology is used like food processing technology that is used to transform raw material into finished goods. Additionally, Bega cheese uses cheese processing machinery, industrial mixer grinder for the production of the company. Legal: The Australian companies are also affected legally by the consumer laws so that there can be a delivery of best cheese products in the country by different companies like Bega cheese. In order to acquire good health for the people, different laws like safety standard are applicable in the country before delivering it into the market. Environment: The country is also affected by the environmental factor for bringing sustainability in the environment. The 250 gram of organic packing is used by the Bega cheese so that it can be reused. It helps in attractive the environment. Examining the market segments of Bega cheese as well as identification of primary and secondary target market Market segmentation includes the market segment as the consumers are taken into consideration as homogeneous. It is identified by geographic, demographic as well as the buying behavior and psychographic that includes lifestyle, interests, and personality. The major market segment of Bega cheese is core dairy ingredients that include cream, cheese cream, and powdered milk. The Bega cheese target market consists of household customers and business customers. Business customers are included in the primary market. Household customers are included in the secondary market (Zolfani, et al., 2013). The Bega cheese market segment includes the manufacturing of natural cheese, processed cheese. Today, the market segment includes kid snacking segment. The primary target market includes the cluster of customers that the company is focused on. It mainly comprises the target customers that are targeted by the company. Many of the companies are unable to determine the primary target market because of inefficient marketing strategies. These can be identified through the needs of the customers, lifestyle factors, and demographics. The Bega cheese company includes business customers as the primary target market. Moreover, business customers include the restaurants in, which cheese is needed on the regular basis and it is required mostly in the fast food items. Primary buyers all over revenue is from their selling of the products or services and it comes from the primary target market. On the other hand, the secondary target market is the second essential customer segment but it does not include primary customer base. It includes buying at the rate higher that is a small market segment by which the buyers are influenced (Lei, and Moon, 2015). It is different from the primary target market. It includes primary future buyers. The secondary target market includes household customers as today most of the peoples, as well as young children, have their snacks or breakfast by applying cheese and in the families, it is required daily. Primary Segment involvement in Bega cheese in terms of decision making The primary target market includes the segment of the place in the market. The Bega cheese involves business customers as the primary segments. In the company decision making, is very important and the primary business customers make unique decisions in terms of requirement of information. It also includes the taken time in making the decision and the types of people involved in the buying of decisions. In the Bega cheese, the primary customers are involved in the decision making of the company as it can help in the identifying the quality of the product. The primary business customers also help the company in labeling and packaging of the product as for how it can be labeled. The business customers also involve in measuring the price of the dairy products so that all types of customers may purchase their product (Huang, and Sarigll, 2014). Decision making is important for the future as the needs of the customers are to be identified. The business consumers can advise the company to satisfy the customers by fulfilling their needs. The decision making involves both individuals as well as needs of the company (Wedel, and Kamakura, 2012). The primary business customers include expanding the brand of the business as it is included as the companys assets. The business customers promote the brand of the company so that it can attract many customers. The brand fit has become the major requirement of every company. The business customers are accountable for the judgments to the company towards their successful implementation of the product. For the decision making it requires careful attention that includes shapes and surroundings in the product. The business customers involvement is high in the decision making in the Bega cheese (Paul, and Rana, 2012). It includes communicating the message that uses to support the brand of the company. The high involvement is better for communicating as well as marketing by promoting the features of the brand. The business customers are the people who provide the information for the criteria of the buying process. The important consideration includes output, quantity, quality, the cost of production, as well as maintainability. It includes the theoretical concepts as explained below: Recognition of the problem: Firstly, the problem can be carried out by identifying the needs that what the customers want. If the business customers identify the needs of the customers by determining the demographic as it develops the needs or wants. It can be advertised to an ideal time. Determination of specification and quantity needed item: It includes the requirement by describing what is required for the company. It is essential for engaging the sales team in the buying process (Yoon, C., et al., 2012). Search and qualification of potential sources: The buyer possesses communication is the important process for the business (Solomon, et al., 2013). It is important for the decision maker that the suppliers should be in touch with the purchasing Acquisition and analysis of proposals: With the help of primary business customers it helps in the decision-making the process as the company that is qualified to the supply of the product are chosen. Evaluation of proposal and suppliers selection: The proposal of suppliers are evaluated for the criteria of choice in order to reach to the members of the decision-making Order routine selection: The payment details are important and the purchasing department conducts this responsibility. Feedback performance and evaluation: The feedback is given by the users in the department. Feedback from the user department is important in order to have the good feedback from the users. Competition of Bega Cheese The Bega cheese is an Australian dairy industry which is a medium attractive industry. It consists of various competitors in the market such as Kraft that is a food manufacturer that provide a variety of brands of its product. Fonterra is the other competitor of Bega cheese who also supplies cheese and deals in marketing and retailing. Its product cheese is the number one brand of Australia. The large customer circle is engaged in its company (Solomon, 2014). The main competitor of Bega cheese is Fonterra is a multinational dairy co-operative company and it produces cheese. It deals in retailing and marketing. The nature of competition includes Porters five forces of Bega cheese that are as follows: Supplier Power The supplier power of Bega cheese is low as there is the supply of cow milk is limited. It also includes local capacity in order to manufacture and store the milk dairy products (Spicka, 2013). Buyer power: The buyer power is high for purchasing the product as the people are conscious of their health. The product is purchased by the buyer in large volume in order to assure profit for the supplier. They have the contract with the large manufacturers. Potential entrants: The Bega cheese has a low to moderate potential entrants. The exchange rate is low and it is opened to the imported markets. The leaders become highly efficient by making new entrants. Substitute products: It is moderate as the substitute product price is lower and has a good quality (Collier, 2015). The other products of Bega cheese-like yogurt or soy are alleged as a healthy snack alternative. Rivalry among Competitors: The competition is high as due to the unique innovations the product is produced by the rivals at the lower cost. Bega Cheese has its various strength and weaknesses that allow competing with others in the market. Its strength is that it is cost effective and easily available in the market. Secondly, the strength is the sales network as well as the distribution of products to the different markets. The competitors are dynamic or merge with this industry. It is enabling to accommodate the risk. Its strength is that it can also manage the high production demand (Vecchiato, 2012). On the other hand, there are various weaknesses that include as the company is unable to create high production due to the climate instability. Its service delivery is slow as it takes too much of time in delivering 250 gm cheese in the market. Fonterra is the company that produces cheese and deals in marketing as well as retailing. It competes with Bega cheese. The company carries out manufacture, processing, and milk products distribution. It also has various strengths such as group scale that is a power of producing 30% global dairy product. It also has the flexibility and capability of producing different products at the dominating market (Fonterra, 2016). It is the main supplier at the Chinese market. It maintains the quality of the product and is responsible for the maintaining the customers trust. It produces high quality of products for the customers. Its another strength is that its non-stop development for improving the products quality. On the other hand, there is certain weakness such as negative publicity and highly competitive market. The other weakness is cost structure of the future as well as its market size. It also lacks strategic relationship. Its weakness is rising of the dairy prices (Fonterra, 2016). The Fonterra and Bega cheese can be compared as well as contrast with each other as the Bega concentrates on its strength of producing high quality of cheese for the families of Australia while Fonterra concentrates on its strength for marketing its dairy brand all over the world. The Bega cheese produces high quality of products while, Fonterra concentrates on brand that is expanded all over the world. Positioning Map for Bega Cheese Positioning is the essential element in every organization like Bega cheese as it helps in driving the targeting strategy. From the above positioning chart, it has been analyzed that the Bega cheese current position in respect of cheese is 500 g with 50% less fat in the customer's mind as it is healthy for their health. In comparison with the other competitors of Bega cheese, it is quite expensive. The decreasing price can make it repositioning of the product of Bega cheese as well as affordable for the customers. The above positioning map shows the Bega cheese and how it is repositioned (Muhamad, Melewar, and Faridah Syed Alwi, 2012). It is focused on the primary business customers as well as its competitors in the market. The family is the main influence by, which the market is affected. Conclusion From the above discussion, it can be concluded that the company Bega cheese has to expand its business for protecting itself in the risk of failure. It should design unique products in order to compete with its competitors like Fonterra, Murray Goulburn, and Kraft. The research in different markets should be carefully established in the new markets. It has been analyzed that the primary business customers have a high level of involvement in the industry. The company has high competitors so, to overcome them it has to produce unique products like low-fat cheese. It can be recommended to the company that it should produce an affordable product so that every kind of customer might purchase for their daily use. References Bega Cheese (2016) Bega Cheese. Retrieved from https://www.businessreviewaustralia.com/company/29/Bega-Cheese-Ltd Collier, P.M. (2015). Accounting for managers: Interpreting accounting information for decision making. USA: John Wiley Sons. Fonterra (2016) Weak Dairy Products Retrieved from https://www.nbr.co.nz/article/weak-dairy-prices-raise-doubts-about-fonterras-forecast-payout-b-184929 Huang, R. and Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. New York: Springer. 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